In recent years, Chinese companies have frequently launched offensives, continuously acquiring internationally renowned companies, and accelerating national development while enhancing their own strength.industrydevelopment of. A few days ago, another large-scale international acquisition by a leader in the domestic home appliance industry shocked the entire industry as expected.
In this tender offer, Midea and KUKA are two veritable “protagonists”.On August 8, Midea Group released arobotThe final result of the open tender offer (TOB) of the manufacturer KUKA, its shareholding ratio reached 94.55%.
The leader in purchasing, as the most focused robot business KUKA, it has already occupied the world’s major car market. Therefore, such an acquisition will not only be affected by Midea’s home appliance industry, but also the automobile industry will usher in an earth-shaking change.
Midea will become a “supplier” for global car companies
As we all know, KUKA is the world’s topautomationSuppliers to the production industry, while the automotive industry is the main field of application for KUKA Robots. Up to now, GM, Ford, Porsche, BMW, Audi, Mercedes-Benz, Volkswagen and other major car manufacturers are the main customers of KUKA.
In this regard, does it mean that when Midea completes the acquisition of Kuka, Midea will become a “supplier” for global car companies? By then, this is likely to become a reality. How will that affect the auto manufacturing industry?
Data shows that KUKA’s sales revenue in 2015 was 2.966 billion euros, and its market share in the field of automobile manufacturing was the world’s largest, and about half of its revenue was created by it. Therefore, on another level, KUKA’s “change of ownership” in the automobile manufacturing industry can be said to affect the whole body.
It can be seen that Midea’s acquisition of Kuka is not as simple as enhancing its own strength, which further shows the improvement of China’s manufacturing status in the future. At present, the global recognition of Chinese auto brands is not very high, and the manufacturing technology is far less than that of foreign auto companies. However, with the addition of machine giants, those well-known car manufacturers on the list need to bow their heads to the United States.
At this moment, I wonder if those car manufacturers will fall into a collective panic.
Midea acquired KUKA for home appliance manufacturing?
In fact, Midea’s acquisition of KUKA is not accidental. As early as 2014, Midea Group invested in KUKA Group. Today, Midea’s shareholding ratio is as high as 94.55%.
Could it be that Midea’s vigorous acquisition of it is only for its own development in the home appliance industry? However, it is not. In addition to Midea’s demand in the home appliance manufacturing industry, it also includes KUKA’s market demand for Chinese robots. As one of the four major robot companies in the world, KUKA has fully entered China and solved the most difficult part of automobile manufacturing. After all, the work efficiency of robots is much higher than that of human workers, which can reach one or more, which greatly saves the manpower of enterprises. Robots, on the other hand, are more precise for car manufacturing. These two points have contributed to the reduction of the cost of the automobile manufacturing industry, and at the same time ensured the quality and safety of the automobile.
Therefore, KUKA’s acquisition not only laid the foundation for Midea’s home appliance industry, but also brought benefits to auto companies.
How has the acquisition of KUKA affected China’s auto manufacturing?
For the acquisition of KUKA, it can be said that Midea is taking the initiative to attack, which can also be called a new beginning for the acquisition of Chinese enterprises.
Again, this is the starting point for KUKA. After all, in such a country with a large demand for robots, it has also set a goal of increasing its revenue in the Chinese market to 1 billion euros in 2020. In addition, the application of robots in the automobile manufacturing process is very common today.
Among domestic car companies, car companies represented by Changan and Geely have applied Industrial robots to some production lines. Next, with the improvement of the status of independent brands in the industry, the use of automation and robots will also be more extensive.
In addition to this is a win-win “cooperation” for the interests of both parties, Chinese car companies will also improve their car manufacturing technology.
Today, KUKA robots can fully automate tasks including car welding, painting and final assembly. This has also caused concern among German car companies. Will the transfer of KUKA lead to the leakage of manufacturing data? So that the most advanced manufacturing technology is applied by Chinese car companies.
However, taking a step back, KUKA’s largest controlling party now belongs to Midea, and how it will cooperate and develop with car companies in terms of technology in the future also depends entirely on the hands of Chinese companies.